Patent No.: D863,461 (get PDF)

Title: Action Figure

Assignee: Susan Wasserman

About Us: The value of a design patent portfolio is often underestimated. After all, the industrial design of a product is often the primary driver in a purchasing decision. Companies that win in the game of brand building understand this, embrace it, and take full advantage of design patent protection. A great design patent attorney will consider design patent protection from many different angles, as the “one and done” mentality is a losing mentality. One must be asking “what non-functional design aspect of our product makes it unique and desirable to our consumers?” If the answer doesn’t quickly slap you in the face then it is time to consider whether your product design team is cutting it and whether some design and trade dress strategy training is overdue. Those that excel in product design protection recognize that design patent protection is not a commodity service, often happily paying 3-5 times the cost of a budget service because they have learned from their past mistakes. Go with a design patent attorney that has the spine to prevent you from making short sighted rookie patent mistakes.